Clicksor Technology

What is Contextual Targeting?

Contextual targeting utilizes artificially intelligent technology to define and understand content rich websites and match them with targeted keywords. This targeting method is also called “Content Match” or “In-Context” technology. Clicksor is one of leading contextual advertising networks in the industry. All ad formats available at Clicksor offer contextual targeting and all of Clicksor’s campaigns can be targeted with specific keywords and channels.

Network	Contextual System	Categories/Keywords	Ad System	Advertisement

Why choose Clicksor’s Contextual Advertising?

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keywords and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with graphical banners in JPG/GIF format, Clicksor offers a specific CPC (cost per click) package. For each campaign, Cilcksor supports up to 10 different banner sizes and each banner is maximum 40KB. The cost for the CPC campaign starts at only $0.05/click.

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keywords and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with rich media banner Cilcksor offers a specific CPM (cost per thousand impressions) package. The cost for the CPM campaign starts at only $0.50/CPM.

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keywords and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with the full page pop-under ads Clicksor offers a specific CPV (cost per view) package. This full page ad is a great way to attract visitor’s attention and the cost for the CPV campaign starts at only $0.004/view.

With the contextual targeting, you can target your ads to display on only the content relevant publisher websites by keyword and channels. You can also target the potential visitors by geographies such as countries/cities. In addition, with interstitial ads Clicksor offers a specific CPI (cost per Interstitial) package. The interstitial ads are demanding of visitor’s attention with guaranteed viewing time on your ad. The cost for the CPI campaign starts at only $0.005/view.

The information on the Internet is always overwhelming and Internet users are surfing different areas based on their individual’s interest. For that reason, Clicksor recognizes the need of generating the maximum returns for your marketing efforts by reaching the specific groups of audiences for marketers and advertising agencies.

• 1. All publishers’ websites that qualify to join our Clicksor publisher program would generate a JavaScript ad code to place onto their websites. Clicksor’s ad code has the ability to scan through all the content of the publishers’ websites to understand the topics of the content. Then Clicksor’s system would select appropriate keywords from the content for matching.
• 2. When advertisers create campaigns with Clicksor’s advertiser account, they would target keywords and channels that relate to the products/services that they are advertising for. For example, a travel agency would target keywords of traveling to Paris, sightseeing, cruises deal, etc in the campaign.
• 3. Clicksor’s system automatically matches advertisers’ targeted keywords to the relevant publishers’ websites. Therefore, their ads are only displayed on related publishers’ websites when their targeted keywords are found within the content. Those targeted visitors are most likely to react on ads, which turns into leads or sales.

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